Ships USA-wide
Forna-branded cartons
The default. Cartons carry the Forna name, with product documentation your customer can verify.
iCork Floor Wholesale
Dealer pricing on cork flooring you resell in the U.S.
Get product-specific dealer pricing and resell under our label or your own. Designed for U.S. flooring retailers and stocking dealers that purchase by the pallet.
Open to verified resellers across the United States. Dealer pricing is quoted in U.S. dollars.
Nothing complicated
How the wholesale program works.
- 01
Apply and get verified
Send us the business details, your registration, and the EIN or state resale certificate we verify you against.
- 02
Get your price list
Once you are approved, your account manager opens the dealer price list and keeps your copy up to date.
- 03
Order by the pallet
Each order is built as a personal quote with a secure pay link, so nothing rides on a verbal.
- 04
Ship it your way
Orders ship in Forna-branded cartons, or ask about plain cartons on a container pre-order.
Program terms
The terms, without the legalese.
Your account manager confirms the full terms during verification. These are the parts that decide whether the program fits how you buy.
Wholesale terms summary
- Order minimum: about a pallet, roughly 48 boxes of flooring. Accessories come along on the same order with no minimum of their own.
- Container pre-orders: committed container volume unlocks deeper pricing and the plain-carton option.
- MAP policy: your advertised price stays at or above our published sale price. What you actually sell it for is your call.
- Payment: bank transfer preferred (ACH). Fulfillment begins once funds clear.
- Freight: priced by the skid for each order using its destination and service level. Stock ships from our West Coast warehouse; Alaska and Hawaii are quoted through a freight terminal.
Two ways to sell it
Our label, or yours.
Your name on the paperwork
Packing slips show your company rather than ours, so the delivery reads as coming from you.
Plain-carton runs
At container volume we can arrange unbranded cartons for dealers building their own label. Worth raising early, since it affects timing.
Blind shipping
Ship direct to your customer with your details on the paperwork and no retail pricing in the box.
Questions & answers
Wholesale questions, answered.
Which businesses qualify as a wholesale dealer?
Flooring retailers, stocking dealers and resellers in the United States with a registered business and an EIN or state resale certificate we can verify. If you are buying to install on your own jobs rather than to resell, TradePro is the better fit.
How is dealer pricing determined?
Each product has its own dealer price instead of a flat percentage off retail. Your approved price stays consistent as consumer promotions change.
Can you ship direct to my customer?
Yes. Blind shipping is standard on wholesale orders: your company name appears on the packing slip and no retail pricing travels with the freight.
How are returns and freight damage handled?
Note any freight damage on the delivery receipt before the driver pulls away, then tell your account manager, who arranges replacement or credit. Warranty claims from your customers follow the product warranty. Because wholesale stock is bought for resale, other returns are handled case by case under the program terms.
How fast is approval?
Usually about two business days once your registration and resale tax details check out. Your account manager then sets up access to your dealer price list.
Get started
Apply for the Wholesale Dealer Program.
Tell us about the business and how you plan to resell. A wholesale account manager reads every application and replies using the contact details you give us.
Flooring
Wall & Ceiling Tiles
Cork Underlayment
Supplies & Guides